For the 5th month in a row, the Sunnyside Apartments has been at the top of the apartment search results. That’s because I used multifamilytraffic.com apartment marketing to spread the word about the apartment. Before that, the apartment was seeing its lowest period of leases and rentals. People were moving out of the apartment and into other buildings that were more popular with people in their 20s. To them, our apartments just didn’t look cool anymore. It was seen as a place where mostly old people lived. In order to change that perception, I had to give the apartments a new look.
One major change that led to more people moving into our apartments was the addition of a sports area. Continue reading